Decoding California Proposition 65: What You Need to Know
Safeguard against harmful chemicals with California 65 Prop compliance.

Introduction
California's Proposition 65 is a robust protective measure implemented to safeguard residents from harmful substances. Enacted in 1986, this law ensures that businesses inform consumers about the risks of exposure to chemicals that may cause cancer, birth defects, or reproductive harm. Administered by the California Office of Environmental Health Hazard Assessment (OEHHA), Proposition 65 has recently undergone updates to improve clarity and consistency.
With its far-reaching implications for businesses and the public, compliance with Proposition 65 is vital to prioritize transparency and accountability in operations.
What is California Proposition 65?
California's Proposition 65 stands as a robust protective measure, aiming to safeguard residents from harmful substances. Passed as the Safe Drinking Water and Toxic Enforcement Act of 1986, its main objective is to guarantee that businesses notify consumers about the dangers of exposure to substances that may result in cancer, birth defects, or reproductive harm. The California Office of Environmental Health Hazard Assessment (OEHHA) is responsible for administering Proposition 65, with enforcement powers granted to both the state attorney general and individuals. Recent updates to Proposition 65 include an extended three-year period for the adoption of revised short-form caution content, reverting to the original regulatory text for online and catalog notices, a response to public feedback for clarity and consistency. These changes reflect the state's commitment to adapt and respond to stakeholders' needs while maintaining stringent safety standards.
History and Purpose of Proposition 65
California's Proposition 65, formally known as the Safe Drinking Water and Toxic Enforcement Act of 1986, serves a crucial role in safeguarding public health. Its beginning by the state's voters was a significant step to guarantee that consumers are sufficiently cautioned about the existence of harmful substances that could impact their health. The law requires clear and reasonable warnings if items contain any of the 900 plus chemicals that the state acknowledges as carcinogens or reproductive toxicants. This openness is crucial in empowering Californians to make health-conscious decisions about the items they choose to use. Furthermore, the unique enforcement mechanism of Prop. 65, which allows private individuals to act as enforcers, has been instrumental in holding companies accountable. This so-called 'bounty hunter' provision has sparked a surge of litigation, greatly affecting compliance and risk management strategies across a broad range of sectors, from food and drink to household items.
Who Does Proposition 65 Apply To?
California's Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, extends its regulatory reach to a broad array of businesses. These not only involve entities based within the state but also those beyond its borders that are engaged in the sale or distribution of goods to California consumers. It encompasses manufacturers, distributors, retailers, as well as online marketplaces. The range of items covered by this regulation is extensive, including food items and beverages, cosmetics, household essentials, furniture items, electronic goods, and construction materials. Additionally, the legislation requires a 'transparent and sensible caution' for items containing substances on the Proposition 65 List, recognized to induce cancer or reproductive toxicity. It is essential for companies to adhere to these regulations as they are enforceable by private individuals, a provision referred to as the 'bounty hunter' clause, which has resulted in a substantial number of claims and litigations in California. Therefore, the consequences of the law have a wide scope, impacting the identification of items and the details given to buyers, which encompasses the necessity to give alerts for specific substances such as phthalates and lead that are found in different goods bought by consumers.
Key Requirements of Proposition 65
Following California Proposition 65, enterprises must navigate various essential prerequisites to uphold compliance. At first, it is crucial for companies to examine their products or operations for any substances identified by the Office of Environmental Health Hazard Assessment (OEHHA) as potentially harmful. If such substances are found, the company is required to provide noticeable and fair alerts to customers. Furthermore, the legislation mandates that enterprises abstain from consciously discharging these substances into sources of potable water. Moreover, the sale or distribution of products containing substances above the prescribed 'safe harbor levels' is strictly forbidden. These measures serve as a safeguard, paralleling the stringent safety standards and proactive risk mitigation strategies seen in other industries, such as utilities in wildfire prevention. The enforcement of these regulations is vital, as non-compliance can result in substantial penalties. As the conversation around corporate responsibility and environmental impact continues to intensify, it's evident that companies must prioritize transparency and accountability in their operations.
The Proposition 65 List: Chemicals Known to Cause Harm
California's Office of Environmental Health Hazard Assessment (OEHHA) is responsible for the important task of maintaining the Proposition 65 list, a comprehensive catalog of over 900 substances identified as potential causes of cancer, birth defects, or reproductive harm. This list is inclusive of substances ranging from heavy metals like lead and mercury to volatile organic compounds such as benzene and formaldehyde. Sustained watchfulness and compliance with the cautionary prerequisites for any enumerated substances are crucial for enterprises, especially considering recent modifications that prolong the timeframe for incorporating amended abridged warning content to three years, affording organizations additional time to conform with the revised regulations. The significance of these regulations is underscored by incidents such as the prohibition of red dye 3 in food products, demonstrating California's commitment to safeguarding public health by removing potentially dangerous additives from consumer goods. This proactive approach echoes the broader movement to mitigate the risks associated with hazardous substances, including the urgent call to phase out high-priority plastic materials and additives that pose significant environmental and health hazards. Businesses must proactively monitor these developments to ensure compliance and protect consumer safety.
Warning Requirements and Safe Harbor Levels
California's Proposition 65 requires that companies give explicit notifications before exposing customers to substances identified to be carcinogenic or harmful to reproduction. The transmission of these cautions can assume diverse shapes, encompassing but not restricted to labels, signage, and digital notifications. Moreover, the regulation delineates 'safe harbor levels' for certain substances, which are thresholds deemed to have no significant risk associated with them. If a business can show that its operations or products stay under these levels, it could be exempt from the requirement to issue a notice.
The general population should be informed that starting October 27, 2023, the Office of Environmental Health Hazard Assessment (OEHHA) has introduced suggested modifications to the rules regarding safe harbor notifications. A significant modification in the proposal is the prolongation of the time frame for the implementation of revised short-form caution content from two years to three, as well as a return to the initial text for alerts on the internet and in catalogs. These alterations come in response to feedback received during a public comment phase and are aimed at retaining uniformity with prior regulations.
OEHHA will conduct a public hearing on December 13, 2023, to further discuss these proposed amendments. The hearing is set to continue until all present and remote participants have had the chance to voice their comments. This demonstrates the dynamic nature of compliance regulations and the significance of staying informed about legal developments that might impact operations and consumer awareness.
Enforcement and Penalties for Noncompliance
California’s Proposition 65, formally referred to as the Safe Drinking Water and Toxic Enforcement Act of 1986, requires that sellers of goods offer a "clear and reasonable warning" if their merchandise exposes consumers to any of the over 900 chemicals recognized by the state as carcinogens or reproductive toxicants. Compliance with this regulation is critical, as failure to do so can lead to significant legal repercussions. Enforcement is carried out not only by the California attorney general and local district attorneys but also by private citizens and organizations. These entities can file civil lawsuits, often resulting in significant penalties and injunctive relief for the non-compliant company. The statute's unique "bounty hunter provision" empowers individuals to act in the public interest, but it also opens the door to a specialized plaintiff’s bar that has fueled a substantial amount of litigation in the state.
Companies in different sectors, such as food and beverage, consumer goods, and retail, have been key objectives. Over the past decade, the number of Prop-65 "60-day notice" filings has surged, reflecting the increasing vigilance and enforcement of this legislation. The financial stakes are high; penalties for non-compliance can reach up to $500,000. This rigorous enforcement landscape highlights the significance for enterprises to comprehend their responsibilities under Prop. 65 and to implement robust compliance and risk management strategies to avoid becoming entangled in costly legal proceedings.
Compliance Guidelines for Businesses
To comply with the regulations of Proposition 65, it is essential for companies to stay vigilant about their merchandise and operational methods, ensuring the presence of substances that are included in the continuously changing Proposition 65 inventory. When a chemical is recognized, it is the responsibility of the company to take appropriate measures to deliver clear and fair notifications. This may require modifying product labeling, implementing notices within company premises, or implementing digital alert systems for consumer awareness. With the regulatory landscape in perpetual motion, companies must proactively monitor for legislative updates, including recent extensions to the implementation period for revised short-form warning content—now expanded from two years to three—and the rollback to previous text for online and catalog warnings, in response to public feedback and to foster regulatory uniformity. These measures are pivotal to not only adhere to legal requirements but also to manage reputational risks, especially in a state where the conduct of businesses is under close scrutiny by the media and the public at large. Staying informed and promptly adapting to these changes is not just a matter of legal compliance but also a strategic imperative for maintaining customer trust and avoiding the financial burdens associated with non-compliance.
Impact on Consumer Products and Environmental Exposures
California's Proposition 65 has sparked a notable transformation within the consumer goods realm, both within the state and on a wider scope. Companies have been proactive in adapting to the regulation, either by reformulating their products to diminish or completely remove the presence of substances flagged by Proposition 65 or by instituting comprehensive testing and quality assurance systems to guarantee adherence to the law. This change has not only increased consumer awareness about the substances they may come into contact with but has also played a crucial role in influencing their purchasing habits.
The impact of Proposition 65 spreads to the environmental sphere, motivating companies to embrace more sustainable practices. This includes reducing the release of hazardous substances into water sources, a move that aligns with the state's recent legislative actions like SB 244, the Right to Repair Act, and SB 54, which aims to establish a circular economy for packaging and reduce plastic waste. These legislative measures reflect a growing commitment to environmental responsibility and consumer protection, setting precedents that could potentially ripple out to influence national and global standards.
Recent Updates and Changes to Proposition 65 Regulations
Proposition 65, the landmark California legislation aimed at reducing exposure to toxic chemicals, has been dynamic since its inception, evolving to meet both legal and consumer needs. In 2016, there was a notable change when fresh cautionary regulations were implemented to clarify the necessities for enterprises. These regulations provided explicit instructions on the content and delivery methods of warnings, ensuring that the information presented to consumers was both accurate and actionable. As these regulations became fully operational in 2018, they granted enterprises a two-year window to align their operations with the updated standards, emphasizing the importance of proactive adaptation to maintain compliance.
To remain compliant, businesses must be vigilant and informed about continuous updates to Proposition 65. As an example, there have been additional improvements, like the implementation of different alert formats that can begin with 'CAUTION:', 'CALIFORNIA CAUTION:', or 'CA CAUTION:', all in bold and capital letters. Following these lead-ins, detailed information about the specific chemicals and their potential harm must be provided. Furthermore, the Office of Environmental Health Hazard Assessment (OEHHA) has extended the time frame for implementing revised short-form warning content from two to three years, demonstrating a commitment to providing enterprises sufficient time to adapt.
It's not just about staying ahead of regulatory changes—businesses must also understand the implications of 'non-regulatory' or 'Section 100 changes', which can include modifications to existing regulations that do not materially alter legal obligations but may still impact business practices. For example, changes may involve renumbering sections, updating syntax, or correcting punctuation, as outlined in 1 CCR § 100. These changes are an essential part of maintaining an up-to-date understanding of Proposition 65 requirements, as they ensure the regulations remain clear and accessible to all stakeholders.
Conclusion
In conclusion, California's Proposition 65 is a robust protective measure that requires businesses to inform consumers about the risks of exposure to harmful chemicals. Administered by the California Office of Environmental Health Hazard Assessment (OEHHA), this law has undergone recent updates to improve clarity and consistency.
Compliance with Proposition 65 is crucial for businesses to prioritize transparency and accountability. The law mandates clear and reasonable warnings for products containing chemicals known to cause cancer or reproductive harm. Private individuals can act as enforcers, holding companies accountable for non-compliance.
Proposition 65 applies to a wide range of businesses involved in the sale or distribution of products to Californian consumers. Compliance is enforceable through legal action, leading to significant fines and injunctive relief for non-compliant businesses.
Businesses must adhere to key requirements, including issuing conspicuous warnings, avoiding the release of harmful chemicals into drinking water sources, and refraining from selling products above safe harbor levels. The Proposition 65 list, maintained by the OEHHA, catalogs over 900 chemicals known to cause harm. Businesses must remain vigilant and comply with warning requirements for listed chemicals.
Enforcement of Proposition 65 is carried out by the California attorney general, local district attorneys, and private citizens. Non-compliance can result in substantial penalties, making it crucial for businesses to proactively monitor legislative updates and implement robust compliance and risk management strategies.
Proposition 65 has had a significant impact on consumer products and environmental practices. Businesses have reformulated products and adopted greener practices to align with the regulation, influencing consumer awareness and shaping buying habits. Recent updates, such as refined warning formats and extended implementation periods, reflect the dynamic nature of compliance requirements.
In summary, compliance with California's Proposition 65 is essential for businesses to demonstrate their commitment to public health, transparency, and environmental responsibility. Staying informed and promptly adapting to regulatory changes is crucial to maintain compliance and protect consumer safety. By adhering to Proposition 65, businesses can avoid legal repercussions and contribute to a safer and more transparent marketplace.